Product Strategy Writer
James spent six years as a product manager at two Series B startups before moving into consulting and writing. He specialises in helping non-technical founders navigate the world of AI product development, from validating an idea before spending a dollar to finding and managing the right development team. His writing comes from real project experience across fintech, edtech, and SaaS, and he has a particular interest in the decisions that determine whether an AI product succeeds or quietly dies.
Interests
Hobbies
Got into product management after rage-quitting an app with terrible UX and writing a 12-page redesign doc that nobody asked for.
Has visited 23 countries and somehow ended up using the same terrible travel app in all of them.
March 16, 2026 ·8 min read
"Finding an AI MVP development company is harder than it sounds. Most agencies claim AI expertise they don't have. Here's how to find one that does, and what to expect from the engagement."
March 13, 2026 ·14 min read
"a16z deployed $2.8B across 47 AI investments in 2024. Sequoia is the #1 generative AI investor by deal count. Here's exactly what these firms look for, how to get in front of them, and what Series A looks like for AI startups in 2026."
March 10, 2026 ·14 min read
"The UK has invested record amounts in AI startups in 2025. Here's the complete map of grants, tax reliefs, government programs, VCs, and accelerators available to UK AI founders in 2026."
March 10, 2026 ·7 min read
"You have a business idea and you want to turn it into a software product. Here is the step-by-step process experienced product people actually follow, from concept to launch."
March 5, 2026 ·7 min read
"A product brief is your most important document when hiring developers or a studio. Here's exactly how to write one that gets your project built right the first time."
March 3, 2026 ·7 min read
"Looking for a technical co-founder but can't find the right person? Here are the best alternatives to get your AI product built without giving away half your company."
March 2, 2026 ·10 min read
"Not every AI SaaS development company is worth your time or money. Here's how to tell the difference between studios that ship and agencies that just invoice."
March 1, 2026 ·9 min read
A research-backed look at the top vertical AI companies, the patterns behind their success, what the fastest-growing ones have in common, and what it takes to build something like them.
March 1, 2026 ·8 min read
A clear look at vertical AI SaaS and agent companies across industries, what agents can actually do today versus what's still overhyped, and how to build your own.
March 1, 2026 ·8 min read
A real, research-backed breakdown of vertical AI companies by industry, what they actually do, what's genuinely possible vs. overhyped, and what it takes to build one yourself.
February 28, 2026 ·9 min read
You have an AI product idea and the budget to build it. But no tech team. Here's the honest roadmap for non-technical founders who want to go from idea to launched product fast.
February 28, 2026 ·11 min read
Finding a team to build your AI product is harder than it sounds. Here's how to evaluate studios and developers, what questions to ask, and the red flags that should make you walk away.
February 28, 2026 ·11 min read
Before you spend $50k building your AI product, spend two weeks validating it. Here's an honest, practical guide to knowing whether your idea is worth building or a costly detour.