Product Strategy Writer
James spent six years as a product manager at two Series B startups before moving into consulting and writing. He specialises in helping non-technical founders navigate the world of AI product development, from validating an idea before spending a dollar to finding and managing the right development team. His writing comes from real project experience across fintech, edtech, and SaaS, and he has a particular interest in the decisions that determine whether an AI product succeeds or quietly dies.
Interests
Hobbies
Got into product management after rage-quitting an app with terrible UX and writing a 12-page redesign doc that nobody asked for.
Has visited 23 countries and somehow ended up using the same terrible travel app in all of them.
February 28, 2026 ·9 min read
You have an AI product idea and the budget to build it. But no tech team. Here's the honest roadmap for non-technical founders who want to go from idea to launched product fast.
February 28, 2026 ·11 min read
Finding a team to build your AI product is harder than it sounds. Here's how to evaluate studios and developers, what questions to ask, and the red flags that should make you walk away.
February 28, 2026 ·11 min read
Before you spend $50k building your AI product, spend two weeks validating it. Here's an honest, practical guide to knowing whether your idea is worth building or a costly detour.