SaaS Pricing Calculator [2026]
Enter your costs, competitor prices, and customer value. Get a blended price recommendation with MRR projections and break-even analysis, live as you type.
Monthly Operating Costs
All amounts in USD/month. Include your full cost base.
70-80% is typical for SaaS
Used for cost-based pricing
Competitor Pricing
Enter monthly prices for each tier. Leave at 0 if a competitor doesn't offer that tier.
Value Delivered per Customer
How much value does your product create for one customer per month? Aim to capture 10% of that value as price.
Blended Pro Price Recommendation
$193/mo
How this was calculated
Premium positioning. Make sure your differentiation is clear to buyers.
Starter
$77
/mo
For individuals / small teams
Pro
$193
/mo
Most popular — core offering
Business
$541
/mo
For larger teams / power users
37
customers to cover costs
121
customers for 70% margin
99%
est. gross margin at Pro
MRR / ARR Projections
Assumes 30% Starter, 55% Pro, 15% Business tier mix.
| Customers | MRR | ARR | vs costs |
|---|---|---|---|
| 10 | $2,106 | $25,275 | below break-even |
| 50 | $10,531 | $126,375 | covers costs |
| 100 | $21,062 | $252,749 | covers costs |
| 500 | $105,312 | $1,263,746 | +70% margin |
| 1,000 | $210,624 | $2,527,492 | +70% margin |
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Browse SaaS BoilerplatesWhat this calculator does
- Blends three pricing methods (cost, market, value) into a single recommendation
- Shows MRR and ARR projections at 5 different customer counts
- Calculates break-even — how many customers you need to cover costs and hit your margin
- Indicates your market position vs competitors (below market, competitive, or premium)
- Toggles between monthly and annual pricing (2 months free model)
- Copy a full summary to paste into a doc, deck, or investor update
The three pricing methods, explained
Cost-based (40% weight)
Sets a floor on your price. Takes your total monthly costs, adds your target gross margin, and divides by your expected customer count. This is the minimum you must charge to be a sustainable business.
Competitor-based (35% weight)
Anchors your price to what the market has already trained buyers to expect. Average competitor prices across your entered tiers. Useful for avoiding sticker shock, but dangerous if used alone — you may be copying a competitor who is also underpriced.
Value-based (25% weight)
The most powerful method for premium pricing. Estimates the total monthly value your product creates for each customer (time saved + revenue generated), then captures 10% of that as your price. If your product genuinely saves customers $2,000/mo, charging $200/mo is easily justifiable.
Frequently Asked Questions
What gross margin should a SaaS target?
Healthy SaaS gross margins are typically 70-85%. Early-stage companies often accept lower margins to grow faster. At scale, gross margin is one of the most important indicators for investors — below 60% raises questions about the business model.
Should I match competitor pricing exactly?
Not necessarily. Competitor pricing tells you what buyers are used to seeing, but it doesn't reflect your cost structure or the value you deliver. If your product saves customers significantly more time or money, price for that — don't race to the bottom.
What's the right annual discount to offer?
The industry standard is 2 months free (10 months for the price of 12), which works out to about 16-17% off. Some SaaS companies offer up to 20-25% for annual. The goal is to improve cash flow and reduce churn, so even a modest discount is worth offering.
How often should I revisit my pricing?
Review it quarterly for market changes and annually for a full reassessment. Most SaaS companies underprice early and are slow to raise — data consistently shows that modest price increases have minimal impact on churn and significantly improve revenue per customer.