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Best Analytics for Django SaaS in 2026

How do you know what users actually do? These 4 options list first-party Django support. Community ports are deliberately left out, because glue you maintain yourself is not the same as support.

Django's ORM is the centre of gravity: it is expressive enough that an agent can write something readable and correct-looking that issues hundreds of queries. An agent working here needs to know the Django version, whether the project uses function based or class based views, how settings are split across environments, and that any model edit implies a migration. Async support exists but is partial, so the boundary between sync ORM code and async views is a real source of runtime failures rather than a style question.

Quick picks

Best overall

PostHog

Funnels, retention and cohorts answer product questions page views never could.

Best free or open source

Plausible

Script is tiny, so it has no measurable effect on page speed scores.

Worth a look

Fathom Analytics

Unlimited websites on one subscription suits people running many small projects.

All 4 options

1. PostHog

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Product analytics with session replay, feature flags, experiments and surveys bundled into one open source platform.

Cost shape: Generous free monthly event allowance, then usage-based pricing per event, replay and flag request.

Strengths

  • Funnels, retention and cohorts answer product questions page views never could.
  • Session replay lets you watch the exact path a confused user took.
  • Feature flags and experiments share the same identity data as the analytics.

Tradeoffs

  • Full event tracking makes it a privacy and consent conversation, not a free pass.
  • The client library is heavy compared to a simple page-view script.
  • Breadth of features means real onboarding time before anyone gets value.

2. Plausible

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Lightweight, cookie-free web analytics that fits on one page and stays out of consent banner territory.

Cost shape: Paid subscription based on monthly page views, with no free tier beyond the trial.

Strengths

  • Script is tiny, so it has no measurable effect on page speed scores.
  • No cookies or personal data, which usually removes the consent banner requirement.
  • The entire dashboard fits one screen that a non-technical founder can read.

Tradeoffs

  • Aggregate only, so you can never inspect an individual user journey.
  • Custom events exist but the analysis depth stops well short of product analytics.
  • Paid from the beginning, unlike free ad-funded alternatives.

3. Fathom Analytics

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Privacy-first simple analytics with strong EU data isolation and a bypass for ad blockers via your own domain.

Cost shape: Paid monthly plans banded by pageview volume, with a generous multi-site allowance on every tier and extra sites available as an add-on.

Strengths

  • Unlimited websites on one subscription suits people running many small projects.
  • Custom domain proxying recovers traffic that ad blockers would otherwise hide.
  • EU isolation option keeps European visitor data out of other jurisdictions.

Tradeoffs

  • Closed source, so you cannot audit or self-host the collection code.
  • Reporting stays deliberately shallow, with no funnels or cohort analysis.
  • Data export options are limited if you want your own warehouse copy.

4. Umami

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Open source privacy-focused analytics you can self-host on your own database, or use as a hosted service.

Cost shape: Free and MIT licensed if you self-host, plus a hosted cloud with a free tier and paid plans by event volume.

Strengths

  • Self-hosting means the raw analytics data sits in a database you already run.
  • Stores into Postgres or MySQL, so you can query it with plain SQL.
  • No licence cost at all when you supply the hosting yourself.

Tradeoffs

  • Self-hosting means you own uptime, upgrades and database growth forever.
  • Analytics traffic writes to a database you must size and prune yourself.
  • Feature set trails commercial tools, especially around alerting and reporting.

Pricing described qualitatively because published plans change often. Data checked 2026-08-25.

Side by side

Option Cost shape Main tradeoff
PostHog Generous free monthly event allowance, then usage-based pricing per event, replay and flag request. Full event tracking makes it a privacy and consent conversation, not a free pass.
Plausible Paid subscription based on monthly page views, with no free tier beyond the trial. Aggregate only, so you can never inspect an individual user journey.
Fathom Analytics Paid monthly plans banded by pageview volume, with a generous multi-site allowance on every tier and extra sites available as an add-on. Closed source, so you cannot audit or self-host the collection code.
Umami Free and MIT licensed if you self-host, plus a hosted cloud with a free tier and paid plans by event volume. Self-hosting means you own uptime, upgrades and database growth forever.

Frequently asked questions

What is the best analytics for Django?

PostHog is the safest default because it works across the widest range of projects: Product analytics with session replay, feature flags, experiments and surveys bundled into one open source platform. That said, Full event tracking makes it a privacy and consent conversation, not a free pass. If that matters to you, one of the others below is the better call.

Is there a free option for Django?

Plausible is the one to look at. Paid subscription based on monthly page views, with no free tier beyond the trial. The tradeoff: Aggregate only, so you can never inspect an individual user journey.

How many analytics options actually support Django?

4 of the options we track list first-party support for Django. We only count documented support, not community ports, so the real number is sometimes higher if you are willing to maintain the glue yourself.

Go deeper

Head to head

Other layers for Django

Same layer, other frameworks